![]() Thanks to this packaging, the ice cream is even more fun and delicious to eat. With such a substantial upgrade, Häagen-Dazs stands out from other premium ice creams, essential in a competitive category. Reminiscent of old-school metal lunch canisters, images and graphics jump off the silver background. The containers provide a new canvas for packaging ingenuity. As part of a reusable delivery strategy, the brand created an attractive stainless-steel canister. Just take a look at what Häagen-Dazs is offering through Loop. As befits its name, Loop is a prime example of the emerging circular economy. ![]() Loop has also partnered with Ulta Beauty, a national personal care brand, to offer its portfolio of sustainable products. Once empty, packaging is picked up, refilled, and reused. Currently testing their concept nationally, the service provides people with products in reusable packaging, such as shampoo bottles and ice cream containers. The Loop services are offered through major chains such as Walgreens and Kroger. Loop is a subscription service for food and household goods, launched by TerraCycle. Brands that take this seriously will not only make good on their pledges, but fuel their appeal to the next generation and outperform lagging competitors. Kids are not only seeing the tortoise in distress with the straw in its nose they are also learning about the perils of plastic in school. Remember, the next generation is watching. We need smarter ways to design reusable and biodegradable packaging and become true players in the circular economy. In other words, we have a responsibility to accelerate packaging innovation to avoid adding fuel to the fire that is the patch. It’s long been my belief as a packaging designer that the problem is not only the patch itself, but the process that created it. It’s worth noting that these projections include debris that is continuously being added to the patch.Īccording to Covestro, a global supplier of high-tech polymer materials, “ Infrastructure systems designed to manage and collect waste have struggled to keep up with the dramatic rise of single-use plastics in circulation, and as a result, plastic pollution has increased rapidly in recent years, especially in developing countries.” Based on these findings, the organization is increasing its fleet and is greatly optimistic it’ll reduce up to 50% of the patch every five years, with the end goal of removing the great patch altogether by 2040. ![]() The Ocean Clean Up project announced in October of 2021 that its experimental clean-up fleet had successfully cleared more than 63,000 pounds of plastic debris in a single haul. ![]() Marine life often gets caught in the nets.Īccording to the National Geographic Society, as of 2018, it would take 67 ships operating every day for one year to rid the GPGP of just 1% of the debris.Īlthough the outlook seems bleak, there are advances under way that leverage science and technology to clean up the GPGP.
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